Many years of experience in tourism, first-class contacts in the meeting, incentive, congress and event business as well as innumerable journeys to various countries led to the founding of PURE connections at the beginning of 2010. We are proud to be the only hotel representatives to exclusively specialize in the MICE business.

Intermediaries on two levels
As the name PURE connections suggests, we provide you with an excellent network of agencies, but also select exclusive hotels in the most beautiful destinations worldwide. In the MICE business we take care of fast and well-focused sales, marketing, promotion of luxury and design resorts worldwide as well as acting as intermediaries between hotels and purchasing agents.

PURE connections
What does our logo reflect? As with the hummingbird, too, no journey is too long and no effort is too great for the PURE connections team, thus making anything possible.



Barbara Morf


BARBARA MORF Managing Director

Being a business entrepreneur for 25 years, Barbara Morf has built up a MICE Representation Agency in Switzerland. she sold this company in 2009 and founded Leading Collection Ltd. A boutique Representation Agency for luxury Hotels worldwide with offices in Europe and in China.

With her proven experiences in the Hospitality Industry and being perfectly connected worldwide, she definitely can share with you some inspiring tipps for your next Meeting, Incentive, Congress or Event.

She is a strong believer in cooperating and team work and is a leader and a visionary person. tl_files/img/xing-24x24.png tl_files/img/linkedin-24x24.png

Isabelle Nejad

ISABELLE NEJAD Marketing & Administration

Isabelle studied business administration and then specialised in digital marketing. During her professional career, she has already helped renowned brands like Swarovski and Hugo Boss to digital success. She loves travelling more than others and with an entrepreneurial spirit she is working on her own holistic projects in her second home Lisbon. Her passion for luxury hotels and yoga retreats led her directly to Leading Collection, where she now supports the team on a freelance basis with her many years of marketing experience. With drive, customer focus and accuracy, she organises the back office and supports the management in daily operations.


Isabelle Nejad

CHRISTINA STEIN Sales & Marketing

After training in all departments of the hotel industry, Christina knew she wanted to use her talents in sales and marketing. Christina has carried out various mandates for international hotel chains and also for individual hotel concepts. One assignment within this activity was a mandate in Switzerland. With this task on site, she fell in love with the country, culture and people... and stayed. She has been living in Switzerland since 2000 and has always worked in sales and marketing for hotels, especially in the MICE segment. Now she is looking forward to bringing her passion, know-how and contacts to PURE Connections in a profitable way.